If you follow my courses then you know that I am a big proponent of product differentiation.
Selling the exact same products as everyone else is a recipe for failure.
Without a doubt, product selection is the most important stage of every private label business.
No matter how good your product listing page looks like or how well your sales funnel is optimized, if you fail to choose a good product opportunity everything else will fall apart.
Good product = less promotion needed
Bad product = more promotion needed
Really bad product = high budget for promotion needed
Back in the day when Amazon wasn’t so crowded, there were many opportunities available. It was easy to find market gaps (higher demand than supply).
Today market gaps are hard to find!
You can’t rely on finding something that no one else sells.
You’ll have to go the extra mile and differentiate on a product level. In other words, you’ll have to source custom products and raise barriers for other sellers in order to survive the long term.
But Damir, whenever I want to differentiate and produce a custom product, Chinese suppliers ask for high MOQs and higher product prices??
Carefully writen eCommerce news, tactics and actionable advice:
Do you see how product differentiation can immediately wipe out a good portion of sellers who don’t have a high enough budget to customize products?
What if I tell you that you can have custom products even on a small budget?
That is exactly why I created this list of products that you can manufacture by yourself!
This strategy gives you an opportunity to test many custom products and see what works, even if you are on a very limited budget.
Once you find a winning product, simply produce more of it or outsource the production to factories. I usually go with the latter, because factories can produce many more units faster and at a lower cost than you.
The main problem with this strategy is scaling. I recommend that you have a plan to which factory you can outsource the production when you start scaling your business. But don’t stress over it now.
Without further ado, these are the products you can manufacture yourself:
Apparel is a very saturated industry, but with a few sewing machines it’s easy to manufacture your own products. I suggest that you focus on a specific niche since apparel is a very broad industry. It’s relatively easy to find textile wholesale suppliers in almost any country. Also, the positive side of the apparel industry is that usually no additional product testing, inspections or certificates are needed. However, it is your due diligence to find out if any certificates are required in the country where you intend to sell.
1. Leather wallet for men or women
2. Hooded baby towel
8. Women legging
10. Women dresses
12. Baby Cloth Diaper
14. Halloween costumes
15. Bow ties
16. Car cover
17. Kick mats
18. Car seat covers
19. Bed linings
20. Custom DIY wall clocks
21. Lazy bags
22. Wooden cutting boards
23. Wooden utensils
28. Indoor lamps
30. Dog leashes and harnesses
31. Dog car seat cover
32. Custom envelopes
33. Pencil holders
34. Wooden blackboards
35. Dust covers for computers, printers, monitors…
36. Phone cases
37. Tablet and smartphone stand
38. Bath bombs
40. Wooden toys
41. Card games
42. Plush toys
44. Back to school suppliers: organizers, folder organizer, etc.
Here’s an obvious hack for you. Surprisingly a lot of Etsy sellers are not aware of private label opportunities on Amazon.
Go to Etsy and you’ll find thousands of product ideas that you can manufacture.
Etsy is a global marketplace for creative people who usually manufacture their own products.
Invest some time into exploring what you can manufacture. There is an endless number of do-it-yourself websites and YouTube channels.
Here are some that caught my attention:
Remember, your main goal is to launch as many custom products with as least money possible.
MOQ x CoGS = Investment needed
Although by manufacturing products by yourself CoGS (cost of goods sold) won’t be very competitive, you can control minimum order quantity.
That way the initial investment will be low.
Example (Chinese supplier):
2000 units minimum order x 4.6$ cost per unit = 9200$ (initial investment to test a product)
Example (Manufacture by yourself):
100 units (although there are no minimums) x 8.6$ = 860$ (initial investment to test a product)
On top of that, you can easily expand and create a line of relevant products similar to each other.
The problem with Chinese suppliers is that they require high minimum order quantities for custom products. In the example above, instead of going with Chinese suppliers for 9200$, you could manufacture up to 10 products by yourself.
Way too many new Amazon sellers get stuck with too many units of the same product. Focus on having a low number of units of as many different custom products.
Once you find a winning product, scale to factories.
You have a recipe for success!
Do you have experience with DIY projects? Share your experience and ideas below…
Looking forward to your comment.
Founder of digital marketing agency and educational platform WinWinAcademy. On this blog, I document and share tested marketing approaches to help you launch and scale a predictable, profitable and location independent eCommerce business.